HelloFam
Worked across product, design, and communications at HelloFam—a longevity-focused healthtech app combining expert-backed plans, a curated marketplace, and a community hub.
Role: WIT (Whatever It Takes) | Cross-Functional Growth at a Healthtech Startup
Though my role sat under “user acquisition,” I operated fluidly across functions:
Demystifying complex longevity research for the app’s content ecosystem
Co-developing UI elements
Cold-pitching journalists on LinkedIn
Recruiting doctors to serve as Key Opinion Leaders (KOLs).
In a saturated wellness market, I helped shape strategy by blending storytelling, research, and scrappy PR.
