LISUM

A mom-and-daughter run Peruvian dim sum cafe.

Role: Co-Founder & Wildcard | Customer-Centric Innovation in F&B

I’ve helped the business pivot, stay legally compliant, cost-efficient, and creative.

Things I did include, but aren’t limited to:

  • Developing a menu.

  • Menu engineering endlessly– boosting sales and customer retention ;)

  • Negotiating with vendors and adapting operations to comply with local regulations

  • Pivoting…and pivoting again to new customer segments, repositioning our offerings and spearheading strategic collaborations to attract new audience

  • Navigating company formation, trademark registration, and licensing

  • Taking pictures + creating digital content for our socials to build identity and community.

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